You show a lack of understanding. In the parable of the sower, Jesus said the seed was the word of God. And just as a seed has life in it, the word of God is quick and alive. The same seed was sown to all four grounds or soils, there was not one "effectual" seed sown to one soil and another that was "ineffectual" or "general" sown to another soil. All received a seed with the same potential for life.
The difference was in the hearers. The way side was hard soil, it was trodden down. This is someone who does not believe at all. The seed laid on the surface and the fowls took it away. The rocky soil received the seed, but the seed could not take root. When persecution came, they fell away, Jesus said these are those "which for a while believe" which proves he is speaking of the faith of the hearer. The good soil were those who fully believed. The seed was able to take deep root, spring up and produce fruit.
So, the life is in the seed, not in the ground, but just as a seed needs good soil to grow, God's word requires faith to produce life in the believer.
I don't know how to explain it any simpler than this.