Church ladies were not amused by campaign featuring "clever" use of small print:
http://philanthropy.com/article/Presbyterian-Church-Pulls-Ads/151219/
http://philanthropy.com/article/Presbyterian-Church-Pulls-Ads/151219/
One ad features a photo of a young Asian girl with the words "Needs help with her drinking problem" in boldface behind her. In smaller type toward of the bottom of the ad are the words, "She can’t find water." Another ad features a young man with the message "Needs help getting high," followed in smaller type by "above the flood waters."