It seems that Romney cannot make the switch from businessman to politician. Money is everything to a businessman, but, while important, is not everything for a politician. This is not a criticism but a head-scratching speculation on my part.
Under fire from fellow Republicans to be more visible in swing states to help his shaky campaign, Mitt Romney will have to pull himself away from a major drag on his time: fundraising events.
http://www.reuters.com/article/2012/09/22/us-usa-campaign-romney-fundraising-idUSBRE88L03D20120922