Lifeway Christian Stores
http://www.lifeway.com/
There's one near us and I'm on their mailing list.
My impression, FWIW. It's all about money. Period.
They are promoting anything with a "Christain" theme that will sell. Right now they are pushing "Lifeway Is Your Beth Moore Headquarters", the DVD Courageous with all the "stuff" associated with it, and "Top Christian Music". Those are just a few of the examples. BTW, forgot to include coffee cups, gift wrap, and plastic drinking cups quoting scripture.
When you walk into the store you have to make your way around tables filled with "stuff" to get to the books sections. Christian authors come before the true Author of the scriptures. Finally when you reach the Bible section, there's every flavor currently being promoted on the market. I don't use the term "flavor" lightly, BTW. Camo Bibles for hunters. Pink Ribbon Bibles for breast cancer. Gaudy rhinestone covered ones for teenagers.
God's word is being treated as a mass marketing commodity. Vacation Bible School shouldn't be about junk. That really hit home last year with the Big Apple theme sold by Lifeway. Inflatable statue of Liberty, inflatable torches, fake taxi cabs, and other promo items featuring the New York City theme.
I'm not saying the children didn't learn about God during VBS. I am saying that Lifeway raked in a hefty chunk of change when I saw the Big Apple being promoted at most Baptist churches in our area last summer. It often reminded me of the money changers in the temple.
Something's wrong with this picture.
Thanks for letting me rant a bit this morning. It isn't just Lifeway. That's the outlet closest to me that I can visit personally. I see the same thing on line with other distributors of "Christian" materials.