LifeWay trustees authorize exploration of the sale of Ridgecrest
Ridgecrest is Lifeway's last icon of Baptist life. They will lose a lot of money on it this year but in recent years it has operated at a profit. What is going on? Is Lifeway so thin it can't take a big loss on Ridgecrest for one year?
Ridgecrest is Lifeway's last icon of Baptist life. They will lose a lot of money on it this year but in recent years it has operated at a profit. What is going on? Is Lifeway so thin it can't take a big loss on Ridgecrest for one year?