Panera Bread's Socialist 'Pay What You Want' Experiment Fails Miserably
Panera Bread has shuttered the last of its ideologically driven "pay what you want" restaurants.
The chain opened its first donation-based community cafe in St. Louis, Missouri, in 2010. Under the model championed by the company’s founder Ron Shaich, the restaurant operated like a typical Panera, but offered meals at a suggested donation price, with the goal of raising awareness about food insecurity.