I don't ascribe any sinister motives to those churches which won't use Baptist in their name. In fact, I think the motive is, as preachinjesus described it, missiological in nature.
But look. One reason given is that the name Baptist might be a hindrance to some people.
And preachinjesus then says
Once they arrive and begin to get involved we lead new guests and attenders through our Discovery Process that allows them to know the what and why of our church. We openly let them know of our Baptist heritage, Baptist distinctives, and Baptist affiliations. Nobody has ever had a problem with it.
Let me rephrase that statement a bit. Here's what it can be taken as:
"Because the name Baptist might be a turnoff, we're not going to tell you about that at first. If you stick around long enough, we'll eventually tell you."
And I was struck by the last sentence I quoted above: "Nobody has ever had a problem with it."
Nobody? Once they know you're Baptist, everything is okay? So the anticipated problem actually never materializes.
Now, I admit that I have spent most of my life in the South, where there is a Baptist church on every corner. I grant that there may be a perceived hostility to Baptist in other parts of the country. I just think that sometimes we perceive a problem that may not be really there.
And besides, doesn't the Holy Spirit have a role in all this?