Branding faith? Churches in Frisco and Dallas in legal fight over naming rights
“Two North Texas faith leaders are locked in a legal battle over the naming rights of their churches.” One pastor won a trademark for the name of a church she founded about two years ago in West Dallas. Another pastor has “invested tens of thousands of dollars…in establishing a (compelling) brand in [Frisco]” (which is north of Dallas). Now the two are locked in a legal battle over the name. Who knew we needed trademarked church names – and lawsuits over them – in order to preach the gospel to the world!
The pastor of LIFT Community Church was previously affiliated with the UMC (current affiliation unknown). Lift Frisco is affiliated with Converge (formerly the Baptist General Conference).
“Two North Texas faith leaders are locked in a legal battle over the naming rights of their churches.” One pastor won a trademark for the name of a church she founded about two years ago in West Dallas. Another pastor has “invested tens of thousands of dollars…in establishing a (compelling) brand in [Frisco]” (which is north of Dallas). Now the two are locked in a legal battle over the name. Who knew we needed trademarked church names – and lawsuits over them – in order to preach the gospel to the world!
The pastor of LIFT Community Church was previously affiliated with the UMC (current affiliation unknown). Lift Frisco is affiliated with Converge (formerly the Baptist General Conference).