Cable News Viewers Are Getting Smarter – Dumping Fox News

[thisnumbersdisconnected]

A lot of wishful left wing thinking in this thread.

Hit the nail on the head with that one.

:thumbsup:

 

[poncho]

You need to watch it some time other than the middle of the day.

The average Fox viewer can't stay awake that long. :laugh:

 

[InTheLight]

A lot of wishful left wing thinking in this thread.

I hope you're not referring to me. I agree that Fox is the most highly rated news network and I don't think they will lose that title any time soon. My point is that they are not necessarily the first place that advertisers think about.

 

[InTheLight]

the average fox viewer can't stay awake that long. :laugh:

lol!!!

 

[thisnumbersdisconnected]

My point is that they are not necessarily the first place that advertisers think about.

Which has nothing to do with the thread, now does it?

 

[Crabtownboy]

Frankly I do not understand why anyone watches news casts or new talk shows on commercial TV. Far too much time is spent on ads and almost none on any depth of coverage. I consider my time left on earth too valuable to spend 40% of my news time watching ads.

Also, I give no credence to any political talk show.

 

[church mouse guy]

I hope you're not referring to me. I agree that Fox is the most highly rated news network and I don't think they will lose that title any time soon. My point is that they are not necessarily the first place that advertisers think about.

I agree with you. Furthermore, establishment advertisers with lots of money do not like the point-of-view of Fox and they spend their money with other networks. Does anyone think that Warren Buffett is going to advertise his railroads that have the monopoly on oil from Canada as long as there is no pipeline on an impartial news show? Or that Mr. Pelosi is going to advertise Chicken of the Sea tuna on Fox? Many blue-chip corporations are solid Democrat.

 

[InTheLight]

Which has nothing to do with the thread, now does it?

Yeah, you're right. My posts should be in a thread titled "Cable Advertisers Getting Smarter--Dumping Fox News".

 

[Revmitchell]

I hope you're not referring to me. I agree that Fox is the most highly rated news network and I don't think they will lose that title any time soon. My point is that they are not necessarily the first place that advertisers think about.

No I wasn't but you are wrong about the ads

 

[Salty]

I agree with you. Furthermore, establishment advertisers with lots of money do not like the point-of-view of Fox and they spend their money with other networks. Does anyone think that Warren Buffett is going to advertise his railroads that have the monopoly on oil from Canada as long as there is no pipeline on an impartial news show? Or that Mr. Pelosi is going to advertise Chicken of the Sea tuna on Fox? Many blue-chip corporations are solid Democrat.

Actually, I think they would - if the demographics fit the product. Money talks!

 

[poncho]

Frankly I do not understand why anyone watches news casts or new talk shows on commercial TV. Far too much time is spent on ads and almost none on any depth of coverage. I consider my time left on earth too valuable to spend 40% of my news time watching ads.

Also, I give no credence to any political talk show.

That just about sums up every corporate sponsored "news" broadcast doesn't it? They aren't there to inform us they are there to divide us and keep us from forming our own opinions based on all the information without first having to fear or hate this group or that group.

A half-informed and divided population is easier to rule over.

 

[evenifigoalone]

A lot of wishful left wing thinking in this thread.

I'm actually pretty far right, just don't feel that I can trust TV news networks.

 

[poncho]

I'm actually far right, just don't feel that I can trust TV news networks.

You don't have to be a liberal to be called a liberal here. All ya got do is appear to disagree with Bill O'Reilly and his Baptist Board liaison TND. :smilewinkgrin:

Nevermind TND agrees with the democrats and their anti - constitution anti - liberty authoritarian policies more than the people he calls liberals. That's just the newest form of neo - conservatism I guess. But on his behalf I will say that it's very difficult to tell where Bush's anti - constitution anti - liberty authoritarian policies left off and Obama's began. Two freedom hating tyrants, same anti - American policy.

 

[faithgirl46]

Younger viewers continue to tune out Fox News as the network’s ratings for the month of August hit their lowest level since 2001.

Fox News remains the overall ratings leader by a wide margin, but young viewers are tuning out the conservative network in record numbers.

Compared to August 2012, Fox News was down -10% in total viewers and -24% in the A25-54 demographic in total day. In primetime, the network was down -15% and -24%, respectively. The network was down in both total viewers and the A25-54 demographic in every hour of programming from 9am-11pmET, except for “The Five,” which was flat in total viewers and down -25% in the demo.
…
“The O’Reilly Factor,” “Hannity” and “On the Record with Greta Van Susteren” were down for the month compared to August 2012: Bill O’Reilly’s program was down -9% in total viewers and -25% in the demo, while Sean Hannity’s show was down -21% in total viewers and -26% in the demo. “On the Record” was down -20% in both ratings measurements.

< snip >

Fox News is trapped between pleasing the old audience that keeps them number one, and fighting a demographic battle that they are destined to lose.

Beneath the high ratings there are some serious problems brewing at Fox News. Roger Ailes may win the battles against CNN and MSNBC, but he can’t beat Father Time.

CONTINUE . . .

Looks like Fox news and the republican party has the same problem. Young people are getting tired of grouchy old men in 2,000 dollar suits that only want to bring us more government, more wars, more debt and less freedom.


Continuing a downward spiral that began last September during the Democratic National Convention, Fox News primetime ratings, in the key 25-54 year old demographic, have declined to numbers they haven’t seen since August of 2001. These are numbers that revert Fox back to the George Bush, pre-9/11 era when Fox was struggling for attention.

CONTINUE . . .


Just how old is its audience? It is impossible to be precise because Nielsen stops giving an exact figure for median age once it passes 65. But for six of the last eight years, Fox News has had a median age of 65-plus and the number of viewers in the 25-54 year old group has been falling consistently, down five years in a row in prime time, from an average of 557,000 viewers five years ago to 379,000 this year. That has occurred even though Fox’s overall audience in prime time is up this year, to 2.02 million from 1.89 million three years ago.

The network also has been faced with a recent string of nightly wins in that 25-54 audience by CNN, which had been hopelessly behind in recent years.

“The numbers indicate they haven’t been replacing the younger viewers,” Mr. Moffett said of Fox News. Many of the loyal viewers the network has always had are simply aging up beyond the 54-year cutoff for many ad buyers. The result is an audience edging consistently above that 65-plus number.

CONTINUE . . .

The Ratings Collapse of The Establishment Media Represents A Huge Cultural Change In The West

There is a massive media shift taking place in America and other Western countries as more and more young people reject mainstream media institutions. They are turning to blogs, Internet news anchors, social media websites like Twitter and Facebook, and internet-based commentators to get their news and alternative perspectives of reality.

Big media companies have no chance competing against the rising independent media in a free-market atmosphere. They are history unless they can successfully lobby the federal government to censor anti-government websites in the name of cyber security. (Note to TND, lobbying the government to censor the competition is not "free enterprise" it's corporatism.)

< snip >

This huge shift in news consumption will have cultural, social and political ramifications for many years to come, possibly altering the very nature of our societies and our governments. What we are witnessing is no small revolution - it is the liberation of the Western media and, by extension, the Western public mind, from government and corporate narratives about history and reality.

CONTINUE . . .

And you said I was paranoid of technology TND. :laugh:

I love it when it's putting the old dinosaur corporate media out to pasture where it belongs.
[/QUOTE
It isn't hard to figure out why this is occurring The liberal media is brainwashing the kids into thinking Fox News is narrow minded wrong. :tear: The older viewers can see through the liberal media garbage.

 

[evenifigoalone]

I see it like this:
The liberal news networks are biased in a liberal fashion.
The conservative news network is biased in a conservative fashion.

I'mma just go with third party news.

 

[poncho]

It isn't hard to figure out why this is occurring The liberal media is brainwashing the kids into thinking Fox News is narrow minded wrong. :tear: The older viewers can see through the liberal media garbage.

Or maybe the younger generation is just figuring out that the liberals and conservatives agree on trashing the constitution and turning America into an Orwellian police state instead of honoring their oath and working to restore the republic and our liberties.

Both parties are now in the business of serving big corporate interests instead of "we the people's" interest. You've seen the numbers. The "liberal news media" is in worse shape than Faux Snews even.

All combined the "liberal news media" has a few million viewers tops. The alternative media on the other hand is exploding right now. People no longer want spin and party talking points they want information they use.

 

[poncho]

I see it like this:
The liberal news networks are biased in a liberal fashion.
The conservative news network is biased in a conservative fashion.

I'mma just go with third party news.

Yep but they all agree we need to accept a corporate driven collectivist authoritarian government in place of our once great constitutional republic.

That's enough to get me to tune out.

 

[righteousdude2]

Life is LIKE a Pendulum.....

In the first quarter of 2013 the trends for cable news viewership are affirming past performance. And once again, Fox News is losing viewers at a faster rate than its competitors.

While remaining on top overall, Fox lost nearly 20% of its total audience as compared to the same period last year. Even worse, in the critical advertising demographic of 18-54 year olds, Fox scared off a full third of their viewers. Only MSNBC managed to stay relatively flat, holding onto most of their audience.



On specific programs, Fox’s top rated show, The O’Reilly Factor, dropped by 26%. His primetime colleagues, Sean Hannity and Greta Van Susteren, similarly flopped by 28% and 35% respectively. That contrasts sharply with MSNBC’s Rachel Maddow Show that increased 5%, the only program in its time period to rise.

CONTINUE . . .

Wowsers! Billy O must really be doing something wrong to lose out to Rachel Maddow. He opened his mouth again I'll bet. :tonofbricks:

....the views and opinions of the general populace swing both ways! What was popular today will not be tomorrow, but will be again?!

Humans are a fickle bunch...sticking to one thing for life is a difficult task! Even people in churches have a hard time staying with one particular denomination, making churches transient in many ways!

The pendulum approach to society and culture is something that we should all become familiar with, and not allow swings in popularity to bother us too much!

In fact, if you were to pack away your clothes in moth balls when they are no longer the "fad" they will more than likely be back in the public eyes as fashion trends, trending today [again] twenty years later!

FOX has nothing to worry about...nothing at all!

 

[evenifigoalone]

Yep but they all agree we need to accept a corporate driven collectivist authoritarian government in place of our once great constitutional republic.

That's enough to get me to tune out.

Some of that would be why I'm not republican anymore, too. Independent parties for me.

 

[Salty]

Postd by Ponch
On specific programs, Fox’s top rated show, The O’Reilly Factor, dropped by 26%. His primetime colleagues, Sean Hannity and Greta Van Susteren, similarly flopped by 28% and 35% respectively. That contrasts sharply with MSNBC’s Rachel Maddow Show that increased 5%, the only program in its time period to rise.
**************************************
I would rather see raw numbers.
If O'reily had 1,000 viewers and lost 26% he would still have 840
If Maddow had 100 and increased by 5% she would be up to 105 - which means O'reily had 800% more than Maddow.