Having said all of this, I read the NIV through twice shortly after it came out and was very impressed. What the translators of the NIV did right is the same thing that is right about the KJV: the literary quality. The NIV translation committee submitted the draft to English experts for smoothing out, and that was a very good step which insured it would be more popular than the NASV, and would remain popular. This step is something that can and should be done without sacrificing accuracy. Unfortunately, as I read through the NIV I found many places where it was not faithful to the Greek due to its DE translation philosophy, and so I put it aside, leaving it on my shelf just for consulting occasionally. I have a deep desire to know exactly what God has for me in the Word of God, not what some translator thinks would sound better or read better.