.@toddstarnes: "@Target has agreed to meet with representatives of the American Family Association." @TrishIntel
Target Corporation has learned the hard way that inserting itself into the transgender bathroom controversy currently sweeping the nation wasn’t such a great business move.
On April 19th, the image-conscious retailer publicly declared customers in its stores are free to use the restroom or fitting room facility that corresponds with their gender identity, sparking a huge outcry and backlash on a number of fronts.
Its stock has fallen 4.2% in the past two weeks, from $83.50 per share on April 19 to a closing price of $79.99 per share on May 3. As CNS reports, by April 28th, the retail giant’s stock market value was down $1.5 billion, according to Accuracy in Media......
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No further details are yet available, and many in support of the boycott are urging a wait-and-see approach until we know more.
But Target has put itself in a tough spot now. Anything that’s seen as backing away from their original position will likely spark outcry from LGBT activists. And anything less than addressing it will likely continue to cost them in shoppers and their bottom line.
http://www.allenbwest.com/michellejesse/just-in-target-makes-huge-announcement-on-bathroom-policy