I visited such a church this morning. My work as ministry director for an interdenominational relief agency has me visiting a lot of local churches. I went to one such church this morning. They started as a General Baptist church plant in 2003 and called themselves Skyline Community Church. They've since dropped the "Community" and now they're just "Skyline Church".
I had a long conversation with their executive pastor after the service. I knew of another GB church plant that had officially gone non-denominational, so I asked this pastor, "So, are you guys still GB's?"
He gave me this look like, "we could tell you but we'd have to kill you" and explained they didn't even mention THAT until well into their membership classes...
This trend infuriates me. It's just not necessary.
We have a multi-site, monster-mega SBC affiliated Church in my County, with one of those uninformative, misspelled, verbally vacuous names which actually donates in the hundreds of thousands of dollars to SBC and County and State affiliated associations. I am forever floored when speaking to one of the members of this church, who, to a man/woman after hearing that I am a Baptist inform me that they go to the "non-denominational" _____________ Church. I've had these same folks tell me that they couldn't possibly go to a Baptist Church because they are too stodgy or _____ or whatever....
I then jump at the irresistible opportunity inform them that they are "Southern Baptists." They were founded by Southern Baptists, their pastor was ordained in and by the "First Baptist Church" of the County Seat etc....
They stare blankly and somewhat cross-eyed, wrinkle their nose and finally tilt their head in a strange and indescribable way.
The leadership apparently never bothers to explain their affiliation to their disinterested and completely incurious congregants who, presumably, should like to know where $300k dollars of church funds went last year. They donate more than any single church in the county association,
and the poor "non-denoms" (so they believe themselves to be) don't even know it. I suppose they never even inform them in their new-members class. It's shameful IMO.
It's a practice which, at its core, is designed to be, at best, ambiguous and at worst outright dishonest and deceitful.