What's the connection? I don't shop at JC Penny to inform my biblical world view. I shop there because I can find clothes that fit at a good price. Every time I shop there I pay 8.25% in sales tax to my gay friendly county and state government. Should I refuse to pay sales tax, too?
The connection is maybe JC Penny shouldn’t be supported if they using their notoriety and have made it their business to take a stance that has nothing with why they are in the position of popularity in the first place.
First of all, JC Penny apparently doesn’t partake of the same level of neutrality as you but rather uses its large stage, given them by those who shop there which help support
their cause (in which
they chose NOT to remain neutral),
to promote anti-Biblical doctrines which include degrading the family unit and to furthering the gay agenda.
Considering there are other options for shopping I think it reasonable for a Christian, at a minimum, to withdraw their support from those large organizations which pursue such agendas.
Further, isn’t there a common probability of what to expect when one side of an issue stands on neutrality while the other side proceeds against them? Personally, I see the message coming from the “ostrich with its head in the sand” story as a lesson in what NOT to do.
Finally, I am reminded of this connection:
“Tolerance is the virtue of the man without convictions.” ~ Gilbert K. Chesterton
P.S. concerning the government, although apples and oranges, we have a vote to be exercised under the similar principles and guidelines, which I would hope, if one is Christian, would be directed by his Christian values.