Just because one has spoken of the country doesn't mean that they hold it above the Kingdom or the gospel.
When I was a pastor of a church, I found it difficult to build relationships with unbelievers since they tended to hold me at arms length because they assumed I would stand in judgment of their fallen situation. Now that I am not officially a pastor, I have many relationships with unbelievers and have had the privilege of seeing a number of them come to faith in Jesus. However, since the Trump campaign began in earnest in 2015 and prominent Christian leaders, especially Robert Jeffress at First Baptist Church Dallas (about 40 miles to the east of Fort Worth), jumped on the Trump train and blasted other Christians for not doing the same, I encounter difficulty sharing the gospel because too many unchurched people think I am trying to change their minds politically. They keep bringing up the latest Trump tweet or something that Franklin Graham has said about Trump and confuse that with the message of Jesus.
I have had more than a few new Christians ask me at church whether or not they can disagree with the President, since most of their other Christian friends seem to revel in the name-calling and bad behavior of the President toward "the liberals" (as many like to call non-Trump supporters). I have to point them to what Jesus taught in the gospels. But then they ask why some people loudly and proudly claim to be Christians, but they support things in the President and Republican Party that are literally antichrist.
So I am quite sensitive (as both a historic Baptist and a careful evangelist) to any mixing of of partisan politics with the message of the gospel of Jesus. The church must not send a mixed message. Putting purely political messages on a church's sign as their message to their community is an idolatrous pollution of the Kingdom of God with the kingdoms of the world that Jesus will one day judge.
I don't happen to think what he did was smart.
I understand that and you get credit in my book for recognizing it. But it is worse than not being smart.
...but the idea you have to speak to one or the other lest you be guilty of loving one above the other is absurd.
As an individual, I agree. But putting it on the official sign and messaging to the community is not absurb. It moves it into black and white territory.
It comes across as searching for a criticism and anything will do.
You don't know me very well at all. I have better things to do than to critique the content of this site. However, this is a fundamental issue of the gospel, so it is worth a few minutes of analysis.