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DeFries told Fox Business that he believed the restaurant would take a financial hit:
"We are a family restaurant, and we have been for 13 years. And our customers are from the community. They come in here to relax and enjoy a meal and be entertained, in particular by the NFL on Sundays. But we also serve a lot of local military families and veterans, many of whom share my view on the NFL players' actions during the national anthem.
Before making this decision, I met with the leadership team to ensure we were all aligned on the issue, and we were. We knew that our sales would be negatively impacted."
The impact to his bottom line was felt immediately.
DeFries told Fox News that when he called to get a refund on his DirecTV NFL package, he was told he'd have to eat the $6,000 fee. DirecTV told him it was giving refunds only to residential customers and not business accounts. He said that his restaurant has formally requested a refund.
But then something happened.
DeFries told the Dayton Daily News that people have been coming. In droves:
“Every day our sales have been up between 200 and 300 percent. People we have never seen before are driving hours to support us and the employees. We have received heart-warming and supportive phone calls, emails and direct messages from people all over the United States thanking us.”
Not only are supporters walking into his restaurant and spending money, but they're giving the veteran attaboys on social media:
Restaurant Owner Who Refused to Show NFL Games Gets Hit With Amazing News
DeFries told Fox Business that he believed the restaurant would take a financial hit:
"We are a family restaurant, and we have been for 13 years. And our customers are from the community. They come in here to relax and enjoy a meal and be entertained, in particular by the NFL on Sundays. But we also serve a lot of local military families and veterans, many of whom share my view on the NFL players' actions during the national anthem.
Before making this decision, I met with the leadership team to ensure we were all aligned on the issue, and we were. We knew that our sales would be negatively impacted."
The impact to his bottom line was felt immediately.
DeFries told Fox News that when he called to get a refund on his DirecTV NFL package, he was told he'd have to eat the $6,000 fee. DirecTV told him it was giving refunds only to residential customers and not business accounts. He said that his restaurant has formally requested a refund.
But then something happened.
DeFries told the Dayton Daily News that people have been coming. In droves:
“Every day our sales have been up between 200 and 300 percent. People we have never seen before are driving hours to support us and the employees. We have received heart-warming and supportive phone calls, emails and direct messages from people all over the United States thanking us.”
Not only are supporters walking into his restaurant and spending money, but they're giving the veteran attaboys on social media:
Restaurant Owner Who Refused to Show NFL Games Gets Hit With Amazing News