In the news today:
Two years after its launch, the Apple Watch hasn’t made a difference at Apple
It’s been two years to the day since Apple CEO Tim Cook introduced the Apple Watch, the company’s first new product line under his leadership, but revenue figures suggest consumers still aren’t sold.
Apple’s biggest launch since the iPad in 2010, the Apple Watch was expected to be a hit: Given the massive financial success of the iPhone, it stood to reason that a companion device might be something customers craved.
Not so much. Apple has never shared hard numbers on how many wearables it has sold, and doesn’t even break out Watch sales in its quarterly earnings report. Instead, the device is bundled into Apple’s “Other products,” which the company says includes, “Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.”
Two years after its launch, the Apple Watch hasn’t made a difference at Apple
Two years after its launch, the Apple Watch hasn’t made a difference at Apple
It’s been two years to the day since Apple CEO Tim Cook introduced the Apple Watch, the company’s first new product line under his leadership, but revenue figures suggest consumers still aren’t sold.
Apple’s biggest launch since the iPad in 2010, the Apple Watch was expected to be a hit: Given the massive financial success of the iPhone, it stood to reason that a companion device might be something customers craved.
Not so much. Apple has never shared hard numbers on how many wearables it has sold, and doesn’t even break out Watch sales in its quarterly earnings report. Instead, the device is bundled into Apple’s “Other products,” which the company says includes, “Apple TV, Apple Watch, Beats products, iPod and Apple-branded and third-party accessories.”
Two years after its launch, the Apple Watch hasn’t made a difference at Apple