The ERLC of the Southern Baptist Convention in it's magazine "Light" and on their web-site Ethics & Religious Liberty web site promotes Family Bookstores instead of the SBC owned Lifeway. Although in the magazine there are a few advertisements for Lifeway, almost every page has an ad for Family Bookstores. Did Lifeway buy Family Bookstores or is there an agreement unique to Family Bookstores and the ERLC? Just seems a bit odd is all?