What should draw them in?

Absolutely. I asked one of our pastoral candidates how the church could be a more effective witness to the lost. His reply was the best I've ever heard, "Let them know that you love them. Give the hungrey food, take the sick to the clinic, help the unemployed find a job. This will show the lost that Christians care about them and that Christ cares about them. The best preaching in the world doesn't say as much as one act of love, especially to those who are downtrodden and feel outcast by the world. If they don't see any difference between us and the lost why should they listen to the Holy Spirit's call?