It is interesting that music is being pointed out as the sole concept (hey, change that to soul concept for a cool new idea!) of what this video says.
The pricey looking stage show and lights, singing the song in hopes of selling it instead of for worship, the purposeful manner of dressing/showing tats, the idea of saying giving money is between you and G-d but that they're watching you, the practiced voice emphasis and expressions, pulling at heartstrings with the same imagery commercials use to raise money for dogs and chhildren, the coffee cups - it all was included. While each of those on their own might not say a ton, when you see them together, it highlights an issue that is problematic.
That issue is the disconnect from - dare I use the new term - having a soul concept of worship. Too much emphasis on superficial things, which can make sincerity more difficult.
You realize you are attempting to draw conclusions from preconceptions. Stage effects and lights = selling a show. Someone has a tattoo (the horror). A bumper video. Pressure to tithe (Not exactly exclusive to contemporary churches) I think you taking inconsequential things and trying to demonize them because they aren't your cup of tea. It's all about the heart of worship Gina. It is a personal relationship. I really wish you would not try to assume how others are worshipping.