Regardless, my question still holds. I suggest that there is a reason certain versions/editions are the ones consistently at the top. Those appear to generally be (currently) the NIV, KJV, and NKJV, with the NLT a strong fourth, according to some sites I just checked, and which I will list, below.
Interestingly enough, for one month, the "profit driven" copyrighted NIV, actually ranked #1 for sales units, but #2 in dollar volume, while, only last month, the 'non- copyrighted' KJV, published with only supposedly 'pure' ideals, according to some, and where no such 'greed for filthy lucre' is actually a factor, apparently, was #4 in volume sales, but #2 in dollars, while the version 'owned' by that money-grubbing outfit of Thomas Nelson, the NKJV, was #2 in units sold, but only #4 in bucks realized.
Uh- is something not exactly adding up, here? Incidentally, these are not my figures, at all, but those of the CBA, and I suggest they have no reason to be biased in presenting this data, in any manner.
http://homepage.mac.com/rmansfield/thislamp/files/20071126_december_2007_bible_sales_rankings.html
http://www.newepistles.com/2008/02/bible-sales-ranking-for-march.html
http://www.cbaonline.org/nm/documents/BSLs/Bible_Translations.pdf
It is interesting to note that some versions, that have been oft 'hyped', in various places, including the BB, are barely, if at all, even visible among the "Top 10", while some others that 'receive far less press' are hanging in there, including the NKJV and HCSB, to name a couple, and both of which are far more 'Baptistic' in nature, than are most.
Your or my preferences notwithstanding (and for now the umpteenth time, I am not a particular fan of the NIV), once again, I would suggest that God has something to do with this. Other versions, such as the RSV never came close to living up to 'hype' and expectations, for long, but the NIV has been at or near the top, along with the KJV, and almost from its appearance, and has stayed there for a quarter of a century, and actually attained this position, without any subtle (or not-so-subtle, as the case may be) help from 'government or an official state church.
There is no legitimacy to any argument for one version over the other, in this regard, for the only official advocate the NIV had, is and was Zondervan, and the Zondervan created entity, The IBS.
Ed