Now, book publishers are hoping to cash in on this fascination, fanned by the record sales of the series featuring a boy wizard named Harry Potter.
In recent months, four publishers have launched new paperback fiction series centered on teen-age girls' involvement in witchcraft.
Three series are written for teen-agers: The "Sweep" by Cate Tiernan, published by Penguin Putnam; the "Circle of Three" by Isobel Bird, published by Avon; and the "Daughters of the Moon" by Lynne Ewing, published by Volo, an imprint of Hyperion Publishers.
The fourth series, called "T*witches," is written by H.B. Gilmour and Randi Reisfeld and is aimed at preteens. "T*witches" is published by Scholastic, regarded as the key player in series books, given its success with "Goosebumps," "The Baby-sitters Club," "Animorphs," "Dear America" and, of course, "Harry Potter."
...Cloaking such traditional themes in witchcraft gives the new series an exotic edge that plays well with teen readers, children's book experts say.
Scholastic publisher and editor in chief Jean Feiwel said the new series have merely tapped into an increased teen interest in witches.
"It's almost gotten -- dare I say it -- acceptable," Feiwel said. " There's no doubt that fantasy and wizards have become more popular because of Harry Potter. There's also been a trickle-down effect from the adult interest in New Age practices."
Practicing witches are amused by this trend in teen books.
"It's nice to see that we are not always the bad guys anymore," laughed Wren Walker, co-founder of "The Witches Voice," an umbrella Web site for witchcraft groups.
...It's clear the new series have struck a responsive chord in young readers. Publishers report that the books are selling so well that the writers have been given contracts to write more volumes.
The new witchcraft series feature provocative covers highlighting occult themes and titles such as "Blood Witch," "What the Cards Said" and "Night Shade."