Really bad gamble at a marketing strategy if you ask me! Huge mistake, much backlash to come. On a personal note, I typically buy a lot of this brand but the second I read this I knew I was done with Nike.
Goodbye Nike, Under Armour has you outclassed anyway...
. Nike takes sides, tapping Colin Kaepernick for new 'Just Do It' ad

. Nike takes sides, tapping Colin Kaepernick for new 'Just Do It' ad