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Not exactly mainstream conservative thought represented here LE. Oh well, raise ya.
"You're either with us, or against us" appeals to an audience to join a ground swell of public opinion and activity because everybody else is joining. The "bandwagon" technique appeals to feelings of loyalty and nationalism, as well as the desire to be on the winning side. The technique tends to obscure the ethics of the activity at the expense of victory: better to belong to the winning side than be too concerned with the rightness of the means to achieve it.
The "4 out of 5 doctors recommend..." slogan uses both the bandwagon technique and the argument to authority to promote an action. (The two techniques are commonly found linked.) In psychographics terminology, the bandwagon technique appeals most strongly to the group called belongers, those who make decisions because that's what everyone else is doing.
In the post-9/11 world, public figures in the U.S. find it difficult to express even mild criticism of the Bush administration's foreign policies -- so powerful is the bandwagon mentality that seeks to assert that everyone must unite in the fight against terrorism, the axis of evil, the makers of weapons of mass destruction, and those against freedom.
Obscured in this powerful propaganda technique are the facts that, for example, the U.S. has more weapons of mass destruction than any other nation, and is the world's largest arms dealer.
As the "world's most powerful nation," the U.S. has tremendous bandwagon appeal. Factors relevant to the bandwagon technique may be the fear of losing or the threat of reprisals.
http://thinkprogress.org/2005/06/21/the-changing-definition-of-mission-in-iraq/The Ever Changing Definition of “Mission” In Iraq
A headline in the Washington Post today declares “Bush Defends Strategy In Iraq, Pledges to ‘Complete the Mission’.” The trouble is that Bush has changed the definition of “mission” so many times, it’s hard to have any confidence in his most recent declarations.
THE PRE-WAR MISSION WAS TO RID IRAQ OF WMD…
Bush: “Our mission is clear in Iraq. Should we have to go in, our mission is very clear: disarmament.” [3/6/03]
AFTER THE WAR BEGAN, THE MISSION EXPANDED…
Bush: “Our cause is just, the security of the nations we serve and the peace of the world. And our mission is clear, to disarm Iraq of weapons of mass destruction, to end Saddam Hussein’s support for terrorism, and to free the Iraqi people.” [3/22/03]
Bush: “Our forces have been given a clear mission: to end a regime that threatened its neighbors and the world with weapons of mass destruction and to free a people that had suffered far too long.” [4/14/03]
THEN THE MISSION WAS COMPLETE…
Bush: “On Thursday, I visited the USS Abraham Lincoln, now headed home after the longest carrier deployment in recent history. I delivered good news to the men and women who fought in the cause of freedom: Their mission is complete, and major combat operations in Iraq have ended..” [5/3/03]
BUT THEN IT CONTINUED AGAIN…
Bush: “The United States and our allies will complete our mission in Iraq.” [7/30/03]
THEN THE MISSION WAS TO DEVELOP A FREE IRAQ…
Bush: “That has been our mission all along, to develop the conditions such that a free Iraq will emerge, run by the Iraqi citizens.” [11/4/03]
Bush: “We will see that Iraq is free and self-governing and democratic. We will accomplish our mission.”
[5/4/04]
AND TO TRAIN THE IRAQI TROOPS…
Bush: “And our mission is clear there, as well, and that is to train the Iraqis so they can do the fighting; make sure they can stand up to defend their freedoms, which they want to do.” [6/2/05]
NOW, COMPLETION OF THE MISSION IS FAR FROM CLEAR…
Bush: “We’re making progress toward the goal, which is, on the one hand, a political process moving forward in Iraq, and on the other hand, the Iraqis capable of defending themselves… And we will — we will complete this mission for the sake of world peace.”